Vegas History

Casino Chronicles

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Psychology

The science of player behavior, casino design psychology, and the economics of gambling.

5 Articles

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1960s–Present

Whale Hunting: The Psychology of High-Roller Hosting

Courting the Ultra-Rich

1960s–Present

The Psychology of Game Design and Addiction Mechanics

Designed to Hook

1990s–Present

Psychological Engineering of Slot Soundscapes

The Science of Casino Sound

1990s–Present

Olfactory Marketing and Atmospheric Engineering

The Smell of Money

1990s–Present

The Near-Miss Effect and Visual Engineering

Almost Winning Is Almost as Good

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