The transformation of Las Vegas nightlife from piano bars to mega-clubs represents one of the most significant economic shifts in resort history. By the 2010s, nightclub and dayclub revenue rivaled or exceeded gaming on a per-square-foot basis.

The Club Revolution

Rain at Palms (2001) pioneered the modern Vegas nightclub: massive sound systems, theatrical lighting, celebrity DJs, and table service costing thousands per night. Pure at Caesars Palace and Tao at Venetian followed, each raising the stakes.

The Dayclub Innovation

Rehab at the Hard Rock Hotel invented the dayclub in 2004—a pool party with nightclub production and pricing. The concept proved so popular that resorts built purpose-built dayclub venues: Marquee Dayclub, Wet Republic, Drai's Beachclub.

The EDM Era

Electronic dance music residencies transformed economics further. DJs like Calvin Harris, Tiësto, and Steve Aoki commanded $400,000+ per appearance. Their drawing power justified five-figure table minimums and $20 bottled water.

The Post-Pandemic Shift

COVID-19 devastated nightlife, but recovery brought changes: more daytime programming, fewer marathon nights, higher prices for fewer guests. The industry emerged more exclusive and more profitable.